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WHAT I'M READING NOW

  • Professor Richard E. Foglesong: Married to the Mouse: Walt Disney World and Orlando

    Professor Richard E. Foglesong: Married to the Mouse: Walt Disney World and Orlando
    This is the first book that I am reading via the Kindle reader on my iPod touch. Great book that shows how Disney maneuvered its way into establishing Disney World as it's own pseudo government, free from the oversight and controls of traditional city, county and state control. Hardly, a slam piece, it shows how centralized planning can lead to a better, more fully conceived product (think: Apple), but also shows the pitfalls for eager cities and states willing to agree to any and all pre-conditions to secure major corporate patronage.

  • Robert B. Cialdini: Influence: The Psychology of Persuasion (Collins Business Essentials)

    Robert B. Cialdini: Influence: The Psychology of Persuasion (Collins Business Essentials)
    One of my recurring interests is better understanding how to influence the actions of others. This book looks at the psychology and underlying trigger mechanisms, such as reciprocity, that drive people to act in the way that you want them to. Relevant to people in sales, marketers and pretty much anyone who wants to turn the gravity of persuasion to their advantage.

  • George Friedman: The Next 100 Years: A Forecast for the 21st Century

    George Friedman: The Next 100 Years: A Forecast for the 21st Century
    Provocative, enjoyable, compelling read that makes the somewhat counter-intuitive argument that the next 100 years is destined to be the American Age (US), replacing the European Age, which has been the locus of gravity for the past 500+ years, and that our emerging counter-challengers will be Turkey, Mexico, Japan and Poland - not China or India.

  • Jessica Livingston: Founders at Work: Stories of Startups' Early Days

    Jessica Livingston: Founders at Work: Stories of Startups' Early Days
    Not since I read Accidental Empires many years ago have I had so much joy and insight reading about the AHA moments, the blood, sweat and tears, the mistakes, the victories and the lessons learned in the birthing of tech startups like Apple, Lotus, Hotmail and a couple dozen other seminal companies. If you are an entrepreneur or want to know what being one feels like, this is a must read.

  • Ian Williams: Rum: A Social and Sociable History of the Real Spirit of 1776

    Ian Williams: Rum: A Social and Sociable History of the Real Spirit of 1776
    The history of rum, with the exotic spirit as a key character in the founding of the United States. Next book in my Chatopic group, and a fun read so far.

  • Pip Coburn: The Change Function: Why Some Technologies Take Off and Others Crash and Burn

    Pip Coburn: The Change Function: Why Some Technologies Take Off and Others Crash and Burn
    I have been ruminating a lot about the relationship between user experience and user adoption. Coburn is one of my favorite writers/analysts from back in the days of Red Herring, and this book focuses on the user experience/user-centered approach to solutions thinking. Personally, Inmates are Running the Asylum is a better book.

  • Lynn H. Nicholas: The Rape of Europa: The Fate of Europe's Treasures in the Third Reich and the Second World War

    Lynn H. Nicholas: The Rape of Europa: The Fate of Europe's Treasures in the Third Reich and the Second World War
    I actually just saw the DVD and blogged about it. Brilliant and compelling. Captures the shocking scale and systematic way that the Nazis sought to plunder the world's great art as part of their plan on world domination and re-making humanity, art and culture. Wow!

  • Alan Moore: Watchmen

    Alan Moore: Watchmen
    Just finished this graphic novel, written by same author of V for Vendetta, one of my favorite all time movies. Watchmen is being released as a major motion picture early 2009, and this novel is a classic to many, but to me it fell a bit short of the promised target. Why? Characters interesting but not compelling, story arcs came together in a bit uninspired fashion, and left with a bit of a EH sensation.

  • Chogyam Trungpa: Crazy Wisdom (Dharma ocean series)

    Chogyam Trungpa: Crazy Wisdom (Dharma ocean series)
    For serious Buddhist devotees, Trungpa is the late great master; a real gift. This series of books is derived from seminars he led, so beauty is that you get Trungpa's synopsis, then Q&A from audience and then of course your own interpretation; a great way to triangulate on complex topics. This is my second time reading, as this is a time for Crazy Wisdom (search for my post on the topic).

  • Barton Gellman: Angler: The Cheney Vice Presidency

    Barton Gellman: Angler: The Cheney Vice Presidency
    This is a classic, IMHO. Really gives a good sense of how government works and how Cheney drove executive branch to reclaim lost power (of that branch). Cheney's depth of detailed knowledge on everything - policy, law, protocol, people and process is pretty impressive. Raises all sorts of questions on the delineation between him and Bush, and how that defines culpability. Total behind the scenes on key events, not partisan or editorializing but very strong analysis and excellent narrative from many of the key players.

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Metamorphosis: Change your Life

Metamorphosis As I spoke to Charlie O., our largest client, who owned five large shopping centers comprising over one million square feet of real estate, I know that what he was most interested in hearing about was our strategy to lease his current vacancies.  But I couldn't help myself. 

“Charlie,” I said, “The internet is going to change a lot of industries. It is this generation’s steam engine and it is destined to give rise to pseudo trains, railroads and a host of entrepreneurial engines that we cannot yet imagine.”

“Interesting,” he offered.  What else could he say?  It was 1993.  “Now about my vacancies…” 

I didn't know it at that moment, but the credits had officially started to roll on my career as a real estate entrepreneur.

Five months later, on the fortnight of starting my third real estate company with my long time business partner, I had the epiphany that lead me to essentially start over in the very nascent internet space.

When I say nascent, let me set the time.  The web browser had not yet been created.  As such, Netscape had not yet been born, there wasn’t the VC-driven plethora of riches that we have come to know and love.  Heck, my dream gig was in multimedia. Dot com wasn't even a twinkle. The term didn't exist.  I knew literally no one in a VC-funded startup.

In terms of specific job prospects, I had none. What I did have was faith. Faith that if I was true to myself, I would accomplish my goals. Faith that, maybe not tomorrow, but soon enough, the cream would rise to the top.

And my personal truth was telling me that no matter how successful I was becoming in real estate, the bottom line was that I was in the wrong body of water for me personally and no amount of snooze buttoning this reality would make it less so.

Lest I paint a false picture, the transition was not seamless. Overnight, I went from running a company with hundreds of clients and offices spread across the bay area to a junior sales person.

I went from six figures to about $30k but I knew that taking the plunge would not be easier tomorrow when I was locked into a lifestyle and my ego was even more intertwined with my then-current professional velocity.

The irony is that within six months I was promoted from junior sales to a regional sales manager, and within three years I had started my first high teach start up.

Two years after that I had my first real liquidity event, and two years after that, I had my first breakout liquidity event.

I have often looked back on those times, the path that I chose and the seemingly little data that drove me to take the plunge, and one thing stands out.  Amazingly, once I took the plunge, I never looked back.

So if you are a would-be entrepreneur or someone just trying to make a material change in your personal life, what is the moral of the story from My story?  It is this:

  1. You are one year from being able to manifest great change in your life. Take the plunge today, and twelve months from today you will truly be 'in the game.'
  2. You are just three years from feeling truly competent and unquestionably 'belonging' in whatever body of water you choose to swim in.
  3. You are just five years from being on 'top of your game,' an expert and a role model that others look up to.

This premise is liberating because it means that real, life-changing change is in your hands, it is workable so long as your are patient but dedicated to working towards clear, tangible and achievable milestones that are harmonious with your personal truth, whatever it is.

Commit and ye shall find your path.  Honest.

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Comments

Sounds exciting... I would sell my own two legs for that kind of metamorphosis...
Where were you 24 months before being truly "in the game" ? How did you survive before and were you alone at a time ? Did someone helped you to join the game or did you use some forceps to get the butterfly out of you ?

Hi Albin,

I spent 2+ years at a company called Tribe Computer Works that made networking gear targeted at Mac market.

I was fortunate to not have expensive lifestyle and had some runway financially, albeit just enough to not crash into wall.

No one specifically helped me but the team that I met at Tribe became extended network that I still engage with to this day. Plus, founders of my first startup, Rapid Logic, came out of Tribe as well.

If you have ever read the book, The Alchemist, it was kind of like that. Pursuing true, honest path, appearing to hit dead ends only to find that road blocks were catalyzing events the lead to taking leap into my own startup.

Regards,

Mark

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