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  • Barton Gellman: Angler: The Cheney Vice Presidency

    Barton Gellman: Angler: The Cheney Vice Presidency
    I am early in reading this book, but so far Cheney comes across as the ultimate FU VP; at once highly aggressive in establishing his position, smart and thorough in setting up and vetting his conclusions and incredibly calculating at routing around people and process to secure his desired outcomes. This guy must have read Machiavelli more than once.

  • Douglas Preston: The Monster of Florence

    Douglas Preston: The Monster of Florence
    Gripping true story of a serial killer who preys upon young couples in the throws of lovemaking in the hills of Tuscany (I'm not exaggerating), and the efforts to catch him/her. Lots of compelling backstories on Italy, Italian culture and the convoluted legal and policing system there. If you've visited these spots, it adds another dimension (albeit a very dark one) to an otherwise idyllic canvas.

  • Joe Simpson: Touching the Void: The True Story of One Man's Miraculous Survival

    Joe Simpson: Touching the Void: The True Story of One Man's Miraculous Survival
    Gripping, jarring story of the power of the human spirit, and will to survive in the face of almost certain death. Into Thin Air meets Shackleton's Incredible Voyage

  • Anna Politkovskaya: Putin's Russia: Life in a Failing Democracy

    Anna Politkovskaya: Putin's Russia: Life in a Failing Democracy
    A tragic picture of a Russia that was presented a glimmer of light following a long bout with communism. In the end, it was an Icarus, and proved too much for the government and the people to contend with. Something fractured, and Russia succumbed to moral corruption and organized criminal activity. That the author gave her life to tell the story (she was assassinated) only adds to the hardness of what's being chronicled. Very concrete stories bring to life the Chechen conflict, how influence is bought, how assets are accumulated and defended. Mostly sadly, they also show how completely the Russian people seem to be left with a sense of powerlessness, abandonment, and confusion on how things could be any different.

  • Burton G. Malkiel: A Random Walk Down Wall Street: Completely Revised and Updated Edition

    Burton G. Malkiel: A Random Walk Down Wall Street: Completely Revised and Updated Edition
    Excellent, highly readable book that in layman's terms makes sense of stock market, from bubble logic and history of same to different models for analyzing stock valuation, etc. Largely concludes that index funds are best path for predictable, reasonably safe but meaningful, return on investment dollars.

  • Charles M. Madigan: -30-: The Collapse of the Great American Newspaper

    Charles M. Madigan: -30-: The Collapse of the Great American Newspaper
    As old media unravels, it gives rise to something else, something new that while on one level is a wonderful thing, on another represents a loss of our core fabric. Newspapers are the 'Exhibit A' example of the great unraveling of Old Media and this book does a good job in a readable fashion of articulating why.

  • Felix Dennis: How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

    Felix Dennis: How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets
    Sage, simple, clear and actionable truths. Poetic tone of an earnest pursuit to getting rich. Straight-up delivery, including decisions made, outcomes realized and lessons learned. A joy to read.

  • Dan Koeppel: Banana: The Fate of the Fruit That Changed the World

    Dan Koeppel: Banana: The Fate of the Fruit That Changed the World
    Excellent, enjoyable read on the banana as a much loved fruit, the cultivation and growing science behind same and the true dark meanings behind the 'banana republic' moniker.

  • Philip A. Fisher: Common Stocks and Uncommon Profits and Other Writings (Wiley Investment Classics)

    Philip A. Fisher: Common Stocks and Uncommon Profits and Other Writings (Wiley Investment Classics)
    I am a Ken Fisher nut (read his columns in Forbes - GREAT!), and Phil was Ken's dad. This book was written in late 1950's, yet all of the concepts are timely, the antithesis of the get rich quick, trend-o-month finance books. Good constructs for thinking about business in general (in addition to investing). Somewhat dry writing style.

  • Marty Neumeier: Zag: The Number One Strategy of High-Performance Brands

    Marty Neumeier: Zag: The Number One Strategy of High-Performance Brands
    If you have read classic business books like Crossing the Chasm, Innovator's Dilemma or Built to Last, you can probably skip this book, which is a reasonably well written consolidation of best practices around market segmentation, positioning and product delivery. Nice title, though, and some effective metaphors which are intuitive and specific.

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Metamorphosis: Change your Life

Metamorphosis As I spoke to Charlie O., our largest client, who owned five large shopping centers comprising over one million square feet of real estate, I know that what he was most interested in hearing about was our strategy to lease his current vacancies.  But I couldn't help myself. 

“Charlie,” I said, “The internet is going to change a lot of industries. It is this generation’s steam engine and it is destined to give rise to pseudo trains, railroads and a host of entrepreneurial engines that we cannot yet imagine.”

“Interesting,” he offered.  What else could he say?  It was 1993.  “Now about my vacancies…” 

I didn't know it at that moment, but the credits had officially started to roll on my career as a real estate entrepreneur.

Five months later, on the fortnight of starting my third real estate company with my long time business partner, I had the epiphany that lead me to essentially start over in the very nascent internet space.

When I say nascent, let me set the time.  The web browser had not yet been created.  As such, Netscape had not yet been born, there wasn’t the VC-driven plethora of riches that we have come to know and love.  Heck, my dream gig was in multimedia. Dot com wasn't even a twinkle. The term didn't exist.  I knew literally no one in a VC-funded startup.

In terms of specific job prospects, I had none. What I did have was faith. Faith that if I was true to myself, I would accomplish my goals. Faith that, maybe not tomorrow, but soon enough, the cream would rise to the top.

And my personal truth was telling me that no matter how successful I was becoming in real estate, the bottom line was that I was in the wrong body of water for me personally and no amount of snooze buttoning this reality would make it less so.

Lest I paint a false picture, the transition was not seamless. Overnight, I went from running a company with hundreds of clients and offices spread across the bay area to a junior sales person.

I went from six figures to about $30k but I knew that taking the plunge would not be easier tomorrow when I was locked into a lifestyle and my ego was even more intertwined with my then-current professional velocity.

The irony is that within six months I was promoted from junior sales to a regional sales manager, and within three years I had started my first high teach start up.

Two years after that I had my first real liquidity event, and two years after that, I had my first breakout liquidity event.

I have often looked back on those times, the path that I chose and the seemingly little data that drove me to take the plunge, and one thing stands out.  Amazingly, once I took the plunge, I never looked back.

So if you are a would-be entrepreneur or someone just trying to make a material change in your personal life, what is the moral of the story from My story?  It is this:

  1. You are one year from being able to manifest great change in your life. Take the plunge today, and twelve months from today you will truly be 'in the game.'
  2. You are just three years from feeling truly competent and unquestionably 'belonging' in whatever body of water you choose to swim in.
  3. You are just five years from being on 'top of your game,' an expert and a role model that others look up to.

This premise is liberating because it means that real, life-changing change is in your hands, it is workable so long as your are patient but dedicated to working towards clear, tangible and achievable milestones that are harmonious with your personal truth, whatever it is.

Commit and ye shall find your path.  Honest.

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Comments

Sounds exciting... I would sell my own two legs for that kind of metamorphosis...
Where were you 24 months before being truly "in the game" ? How did you survive before and were you alone at a time ? Did someone helped you to join the game or did you use some forceps to get the butterfly out of you ?

Hi Albin,

I spent 2+ years at a company called Tribe Computer Works that made networking gear targeted at Mac market.

I was fortunate to not have expensive lifestyle and had some runway financially, albeit just enough to not crash into wall.

No one specifically helped me but the team that I met at Tribe became extended network that I still engage with to this day. Plus, founders of my first startup, Rapid Logic, came out of Tribe as well.

If you have ever read the book, The Alchemist, it was kind of like that. Pursuing true, honest path, appearing to hit dead ends only to find that road blocks were catalyzing events the lead to taking leap into my own startup.

Regards,

Mark

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