Welcome to Middleband
Over the years, we have worked with numerous brands including Disney, Chevy, UPS, Apple, Cisco, Intel, IBM, Sony and HP.
We've designed networks for hundreds of K-12 school districts and universities, and seen firsthand the game-changing impact of networks, networked services and the internet.
That taught us the fundamentals of core networking from the perspective of the seven layer stack, and made tangible the importance of systems-thinking.
It's been good times, working with wonderful people to craft inspired designs and great outcomes. It ALWAYS comes back to 'Who,' then 'What.' There is simply no substitute for having smart, passionate teammates.
You can review our Portfolio of Products, Platforms and Press by clicking HERE.
You can find out how we are re-thinking publishing for the age of 'Mobile Native' by clicking HERE.
How We Work
So how do we work? About half of our projects are for ourselves, and the other half are for client partners.
Typical engagements begin with advisory, a process which yields a 360-degree written assessment of the mobile market within your industry segment. This is an easy, highly actionable way to start working with us.
The report that results from this effort includes:
- Industry best practices from a workflow, user experience and enduser outcome perspective (including screen caps);
- Your company's positioning relative to the larger market;
- Logical strategical and tactical narratives that can drive your approach moving forward.
This is a natural feeder to a model that we develop around called Co-Creation. Via this methodology, we've built developer tools, infrastructure gear, consumer devices, social media toolsets, apps, and ebooks, so it's a concept that scales well.
Most recently, we launched an early learning platform with Macmillan Publishing called, 'Play and Learn with Wallace.' It's gotten tremendous reviews and is seeing very strong conversion rates.
It is part of a larger strategy called 'Mobile Native Cloud' that combines the functional richness of mobile native apps with the simplicity and agility of web based development.
Contact us via the link below, and we will send you our white paper:
'The Mobile Native Cloud: A Unified Approach to Mobile Discovery, Engagement and Monetization.'
A New Era Begins to Take Shape
Our experience is that some excel at one or the other, but being good at both is rare.
The second advantage that we bring is our big picture and little picture know-how across multiple industry domains.
Simply put, when you have built dozens of mobile apps (used by millions), thousands of online communities, ran social media campaigns for numerous brands and agencies and created a SaaS publicity service with the #1 entertainment company in the world...you eat, sleep and breathe mobile, social and cloud sensibility.
And that's the point. Having 'been there, and done that,' we are platform builders at heart because experience tells us that these are times that call for platform thinking.
How to Reach Us
Whether you are looking for a sounding board, sanity check, development partner and/or co-creator, we'd love to connect.
The best first step is to spend some time reviewing our blog, The Network Garden.
That is where many of our projects, experiences and operating philosophies are shared in detail.
If that passes the 'sniff test,' we are a few clicks away at LinkedIn.