The "so what" is making it one click easy to incorporate vSocial User Badges into TypePad blogs (in the sidebar). Previously, you had to be comfortable creating custom TypeLists. Here is a link to the vSocial User Badge description in TypePad's Widget Gallery. Here is the official press release announcing the Open Widget Platform and initial widget providers. You can see an example on my right sidebar, but if you are not feeling like turning, here is a blown up picture of a user badge.