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Steven Shaffer

Hey, it’s Steve in marketing at vSocial.
Wholeheartedly agree with your take on the iPhone for the enterprise. I’ll take it a step further, I don't think it's EVER gonna happen.

I came to the little v from Honeywell International, where the Blackberry is standard issue. I loved it. Honeywell workload requires intense project and time mgmt skills. I.E. Driving down the freeway steering with your knee while responding to urgent email (Hey, I'm not saying it's right).
I'm somewhat used to it now, but the iPhone keyboard still feels like a handicap. A full keyboard is a MUST for the action-oriented.

To your point on the iPhone's lack of support for advanced IT functions: As I left Honeywell the I.T. dept was locking down PC's like cell doors in a supermax. One day they removed and barred install permission for Google Desktop, one of the most beloved and productive applications an enterprise employee could ever have. No way they would allow an app-centric, entertainment-centric monster like the iPhone past the firewall. (Not to mention, camera phones were strictly forbidden.)

Also, I don't believe an enterprise killer app with any critical mass exists for the iPhone yet. Salesforce.com type apps are a possibility, but enterprise moves sooooo slow.

In addition to the other points, until enterprise CEO's see their counterparts with iPhones, forget it. The average age of a CEO is say around 50, think a critical mass of them will bother with the iPhone? Homey don’t think so.

Keep in touch, I'll try to pop in from time to time.

Steven Shaffer

Mark Sigal

Hey Steve,

Thanks for the note, and your perspective. The IT folks I speak with definitely have chemical reactions to the premise of this device working its way into THEIR environment so Apple will have to focus on beachheads if it is going to penetrate enterprise in any meaningful way.

I love, love, love my iPod touch post the iPhone 2.0 update but have zero impulse to buy an iPhone for the simple reason that email is a primary 'job' for me when wearing my work hat, and your car example plus my tendency to write long emails, spotlights the cases where the virtual keyboard is a handicap.

Be well, and keep in touch.




CIOs and the IT departments not only block progress in Enterprises, but they are the major roadblocks to productivity improvements!!!

Mark Sigal

Hi Viswakarma, I hear you.

It's the proverbial paradox between protecting the IT infrastructure, fostering innovation, optimizing around common standards and solutions, and propagating cultural and operational inertia.

Successful companies find a way to reconcile these paradoxes.


John "Z-Bo" Zabroski

As an IT person, I find such oversimplifications offensive and perpetuating myths. As if the drivel published by CIO.com Magazine was not enough! In my experience, just because you are an MBA doesn't mean you are smart. I know several programs who give out MBAs to people who want to "buy" them. The people who want to "buy" their way to an MBA often passing up the value a good education is supposed to bring them, including firm knowledge of such basic business tools like how to perform a break even analysis. How to perform a break even analysis is supposed to be something you remember how to do for a lifetime, not something you take a test on one semester.

Similarly, in IT, the worst thing you can do is hire IT people who don't know how to actually solve problems The Right Way. If you hire people who don't know how to solve problems The Right Way, then things will continue breaking.

As Tom DeMarco says, Fix your people problem, then fix your process!

Mark Sigal

John, not clear on your point; namely, what oversimplifications are you referring to?

John "Z-Bo" Zabroski

Viswakarma's comments.

Going from complaining about WiFi access for a mobile device to saying IT blocks productivity is quite a stretch.

From what I've seen, two things block productivity more than anything else: bloat and incompetence.

Mark Sigal

Gotcha. Thanks for the clarity.

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