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Comments

Oliver Nassar

I'm surprised by the little traction LinkedIn and Facebook had in your experiment. I would've thought that a personal endorsement via one of those networks would yield a higher ROI considering your had personal or professional history with you contact lists there.

Very interesting write up.

Mark Sigal

Hi Oliver,

Two thoughts there. One is that my Facebook network is relatively small and it is a social network not a professional or knowledge network so the context may not match relative to, say, entertainment topics, etc.

Two is that LinkedIn audience, especially in groups tends to have clear divide between serious topic focused types and huckster/self-promoter types and, as such, signal to noise is not right (yet). Plus, the conversational context is relatively new on LinkedIn versus comment sections on a news or vertical focused blog.

Thanks a bundle for the note.

Mark

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