A recent report (by mobile app/game ad network, Greystripe) confirms what a lot of iPhone/iPod touch owners already know; namely, that the lifespan of a typical iPhone App is short, real short. In fact, the average iPhone App is used a mere 20 times before it is sent out to pasture.
In restaurant-speak, Apple has cornered the market on “fast food” (and by inference, short order cooks), but has yet to find the model that drives fine chefs to create white tablecloth, extended dining experiences.
My sense of same led me to assert in my analysis of Apple’s Quarterly Earnings Call last week (using a different metaphor) that “Apple needs to segment its approach between how it works with ‘99 Cents Only’ types of developers versus how it works with ‘Nordstroms’ type of developers.”
Read the full post HERE.
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- Surplus, Scarcity and the iPhone App Store: Is WalMart or Amazon the Right Analog?
- The Chess Masters: Apple versus Google