A week ago, we received a pleasant surprise. Apple had featured our ebook, "Rabbit and Turtle's Amazing Race" in the iTunes App Store. The publicity came with an immediate 3-5X pop in paid downloads of our book, pushing it to the #12 Top Grossing Book for iPad.
"Rabbit and Turtle's Amazing Race" is a children's rhyming book with illustrations, quirky interactions and sound. It's "pop-up book meets the iPad." That's the design goal, at least.
I would love to tell you that building a book was a straight path from concept to storyboard to launch and inevitable success. The truth, however, is a bit more complicated.
In the paragraphs ahead, I will try to give you a sense of how we built our book, the mistakes we made, the discoveries, course corrections, and how it all worked out for us. If I miss something integral to you, please follow up in the comments.
Read the full piece HERE.