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Jeremy

Mark: The future of retail is not hazy. It is online-to-offline (O2O) commerce. It is top of mind in Japan among retailers, brands, carriers, portals, etc. It incorporates the best of online such as easy search and easy transact with the benefits of local (convenience/immediacy/try/see/feel/ service/etc.). It requires 2 things. First is ubiquitous online presence for easy search/buy/reserve online/mobile and it requires real-time inventory to ensure that someone doesn't buy something online but then find it unavailable offline. Incorporating mobile payments helps further for analyzing the purchase funnel for those people not transacting online. Happy to share more case-studies from the Japan market with you, where Retailigence is powering the O2O solution for 1 of the largest carriers.

Mark Sigal

Jeremy, I think that you are right in that these are essential elements, but this is like saying that the challenge that tablet makers need if they want to compete with iPad is retina screens.

It's confusing necessary with sufficient. What you are talking about is necessary to be in the game, but insufficient for most retailers to stay in the game.

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