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Jeremy Retailigence

Mark: Note that 2, 3, 4 and two-thirds of 1 are applicable not only to warehouse-to-home eCommerce but also to mobile-to-store commerce. So mobile-to-store benefits from 91% of the above trends, and has unique advantages that eCommerce doesn't (immediacy, no shipping fees or minimum, advice, touch/feel/see, etc.).

Mark Sigal

Hi Jeremy,

Totally agreed. I didn't intend to suggest that these trends are either/or, just to provide some context for the changes that are occurring and why it's so profound.

Cheers,

Mark

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