If I accept conventional wisdom, Apple is getting into the TV-making business because:
- The living room is the last consumer segment that Apple has yet to completely remake in its image.
- Apple creates new markets where none exist, and it isn't satisfied with merely improving upon existing ones.
- Steve Jobs allegedly said that he'd cracked the code for creating an integrated TV set.
- If the iPad is really "just" a big iPod Touch, and has already sold 55 million units, then a TV that is "just" a big iPad could do gonzo business.
- The business of making TVs is broken, and Apple has to fix it.
- Cable and satellite providers are evil, and Apple has to liberate consumers.
- Tim Cook "needs" a hit.
As I stated in my last post following Apple's gaudy earnings numbers, I don't accept conventional wisdom because conventional wisdom is dead! Apple killed it.
- UK's ITV reportedly warns Apple not to brand their yet-unannounced smart television, 'iTV.' Meanwhile, Google updates YouTube for a better experience on Google TV.
- MIT Technology Review cites my Apple iTV article in assessing Apple's TV plans.
- The magic adapter: Apple TV and the battle for the living room
- It’s Time to ‘Think Different’ because Conventional Wisdom is Dead: Thoughts on Apple’s Q1 Earnings Call
- Apple's Segmentation Strategy (and the Folly of Conventional Wisdom)
- Apple, TV and the Smart, Connected Living Room