Wired has an interesting article about the need for short-form "Scorseses" to emerge in the age of internet video (note: that's short for famed film director Martin Scorsese). After all, this is a different medium where content is viewed from different devices with a different level of viewer engagement and potentially different levels of interactivity.
This got me thinking. As we flash forward to the next 18 months and video iPods are all the rage, what kind of programs do you think are both tailor made and compelling for the medium? And what are the underlying business models to support them? Plus, how much of this wave will be big industry driven versus?
I pose the question because I tend to agree with the Mark Cuban's of the world that suggest that there will be very few true standalone businesses (versus labors of love) that emerge based on creation of original audio podcast content (as opposed to big media companies re-purposing commercial content in a podcast format, thereby extending an existing standalone business).
By contrast, I think that there will be lots of standalone business opportunties in the video podcast realm as the format lends itself to story telling, animation, music videos, comedic sketches and visual scanning of content (something that audio podcasts lack). In fact, this seems to be the sweet spot for Long Tail oriented plays.
What's your take?
