Kudos to Marc Canter for swinging big with his Digital Lifestlyle Aggregator (how about a pithy-er name like Channel Me?), but one wonders if too much has to go right for this idea to succeed.
Interoperability, or creating once and propagating everywhere, is an idea that makes total sense, but is a complete standalone business in its own right.
Nailing the UI, usability and feature sets of the container for all of this is a full time business in its own right.
And I wonder whether AlwaysOn is the right target audience.
Feels very "3.0" value proposition at risk of missing mark in terms of "1.0" utility. Hope I am wrong, though, because I think that it is the right idea, and Tony Perkin's underlying thesis about the evolution of online brands and online consumers is dead-on.
