Long Tail post on Robert X. Cringely launching NerdTV on PBS. Three things are noteworthy about the announcement in my opinion.
One, the fact that this is launching as a web downloadable show is yet another indicator that IPTV (I recognize the term IPTV is a loaded one for some) is getting pretty darn close to "ready for prime time."
Two is the staying power of the "Nerds" brand, inasmuch as the original was launched way back in 1996. If you buy off on the premise of Long Tail, there are probably LOTS of other brands that can and will find new life on the web. Such is the nature of narrowcasting.
Three is the fact that between the emergence of the blogosphere, cheap digital media creation and distribution tools/technologies and RSS as a ubiquitous publish and subscribe engine, aspiring brand creators have a pretty powerful "fire starter" platform within reach.
