Mike Boland of the Kelsey Group recently interviewed me on behalf of vSocial to discuss trends in the online video market.
Here is a link to the article, "A Conversation with vSocial," and here is a short excerpt:
Questions also surround the ad delivery formats that consumers will prefer in online video, such as pre-roll or post-roll ads. “I think the short answer is that there isn’t one answer,” says Sigal. "More important is that the line between ad and content is becoming blurred and the closer an ad is to content the more likely a user is going to click.” Sigal believes that initially we are more likely to see text and display advertising accompanying online video, but video ads will slowly but surely be tested and deployed.
Check it out if you are interested in the topic.
