The Arizona Repuplic recently wrote an article of how my company, vSocial, is enabling businesses of all sizes to plug into the "YouTube Economy." In particular, the article focuses on one of vSocial's customers, MotorWeb, an online auto parts retailer that is leveraging vSocial's vConnect platform to combine commerce with (video) content and community functionality.
Here is an excerpt from the article:
Years after The Fast and the Furious movie franchise began, car buffs continue to trick out their rides. For Phoenix-based MotorWeb Inc., which sells aftermarket auto parts online, that means upward of 15,000 daily visitors to its Web site.
But there was little way to home in on the interests and buying habits of consumers who can spend tens of thousands of dollars on their cars. "They come in, some buy, some leave, I don't know who they are," said Lonnie Boutté, marketing vice president.
Boutté set out to create a virtual community where customers could view, upload and share videos and communicate with other enthusiasts from around the world. In about four weeks, the site will match customers with products that relate to a video they're watching.
He hired a Tempe-based startup called vSocial Inc., which is gaining buzz for its technology, which allows companies to build their own video-based, social networking Web site.
"We've taken our commerce and our communities and integrated the two using (vSocial's) engine although they're on separate platforms," Boutté said. "The consumer looks like they're in one place."
Such grass-root technology is becoming an increasingly important in reaching consumers, particularly those in their teens and early 20s who don't own a television and digest media from the Internet, according to experts.
Read the full article HERE.
