The article provides some visibility into the way companies are starting to leverage the online video revolution in ways other than simply uploading content onto YouTube. Here is the excerpt that is relevant to vSocial’s business:
Some online video sites are forging a middle path by making themselves both a destination for the general public to come enjoy content and a virtual consultant skilled at helping companies set up their own branded video sites. One with just such a business plan is vSocial.com, which works with companies to run their own video sites, as well as operating its own clip-laden home page that boasts 200,000 users per day.
"Typically, what you'll find [among clients], whether it's a broadcaster [or] a brand manager - ultimately, the way they look at this as a model is... as bread crumbs," says Mark Sigal, vSocial's CEO. "Breadcrumbs in the sense of no matter where the consumer comes across content, you ultimately want to use what's generally short-form content to bring them back to some longer-form, educational or selling materials."
Such "white label" businesses are routinely used by savvy companies (or their agencies) to build microsites that can be branded in any way they desire, rather than leaving them at the mercy of the tidal wave of other videos on a bigger site. Because that business is a solid money generator for vSocial, ironically, it thinks of its popular main site as a "lead generator" that shows off its capabilities more than its bread and butter.
Proprietors of video sites have found that it is a low-entry-cost business that can be greatly appealing to corporate clients if a site can either capture a desirable viewing demographic, or build a template attractive enough to sell.
You can read the full article HERE.
