This is an interview that I did a couple of weeks back with Denise Howell on Sound Policy. I enjoy doing these things, as with practice it starts to become pretty natural. Of equal goodness is the discipline of thinking about what message you want to convey and how you want to convey it.
Social media is the convergence of rich media, like video, and social networks. Social networks are all about defining and staging contexts.
Legendary Citibank chairman, Walter Wriston, once enivsioned a day when information about money would come to have a greater value asscociated with it than the money itself. Similarly, I think that social media points to a day when the meta-information richness surrounding content will gain currency.
In any event, with value comes murky questions about ownership rights, boundary conditions and of course, economic value exchange. This podcast is lengthy at 45 minutes, but if you can get past the first minute or so where I ramble a bit, it actually holds together reasonably well.
Check it out: http://www.itconversations.com/shows/detail1822.html
Here is a summary excerpt:
- Will social media kill intellectual property? Denise Howell speaks with Mark Sigal, CEO of vSocial, Inc., a social networking for video platform that enables content owners, site operators and online marketing organizations to custom brand, target, virally distribute and monetize their message via video. He states that media is in a never ending evolutionary state and the ability of users to use copyrighted content will continue to be an issue to owners. Sigal talks about vSocial's business strategy and how the company deals with problematic content.
