We just launched a campaign for Foster's Lager called Laidback Legends, which is great on a number of levels. One, the campaign itself is a lot of fun and well thought out.
The target for the campaign, so-called Laidback Legends, are the blokes that one meets in pubs that are just an indispensable part of the bar scene. Maybe you know one of these people. Maybe you are one yourself. Moreover, the prizes range from some coinage to cover your bar tab to a grand vacation for you and your mates. Lots of goodness.
Two, the agency that we worked with was a joy. Really sharp creative folks, technically very strong, and 1+1=3 collaboration style. Great, great partner.
Three, the campaign takes full advantage of vSocial's Campaign Solution, which makes it super easy for an agency to roll out a turnkey campaign very rapidly, while providing API-level integration. Rapid deployment but the campaign looks and feels totally customized.
We like this space and have been fortunate to get to work with a number of these companies (social media marketers) on the brand and agency side.
There are definitely some lessons learned, which we have boiled down to a "10 rules" two pager. If we ever connect, happy to share.
Look at this stuff as a conversation between a brand and its constituency that hopefully never ends.
Take a snapshot and keep that picture in your pocket at all times. It's the road ahead.