I have written previously about MyRagan.com, a business-to-business focused social network and online community powered by Me.com’s SNAPP platform. In essence, this so-called “MySpace for the PR Industry” has enabled Chicago-based Ragan Communications, a specialized information publisher serving over 80,000 customers, to create an online, global space where “like minds” can network with one another, stay on top of their game by accessing industry-specific content libraries, and build out their brand/online presence by connecting with a dedicated audience of communications and PR professionals. In just a few months, the community has grown to over 8,000 members.
Continuing its rollout, Ragan has just launched MyRaganTV, an enterprise-class video service that augments and extends MyRagan’s content, community and communications functions to the online video universe. The solution, which is powered by vSocial’s Enterprise Community platform, is also noteworthy in that it showcases the first integration between the vSocial and Me.com platforms, enabling users to have one login, one rich user profile and unified search across users, conversations and content types.
MyRagan/MyRaganTV are suggestive of the ways that enterprises can embrace social media in a business-to-business and business-to-consumer context.
