Earlier today, vSocial launched Twiddeo, a new service that allows users to upload — via the web or mobile (email) — videos and aggregate those videos into Twitter, the same way a standard Twitter update happens.
The user simply has to authenticate with their Twitter username and password to enable web uploads and to generate a unique email address to send videos from their mobile device.
Uploads are presented as ordinary updates with links within not only the Twitter.com site, but also remote widgets and other Twitter enabled applications, including mobile environments, thereby piggybacking on the reach of the Twitter API, which generates 10X the traffic that the Twitter.com site does.
The "SO WHAT" of this is that Twiddeo allows users to continue using Twitter as the aggregator it has become — no need to be tied into a website or a standalone application — while enabling video as a service within Twitter. This lets users start sending and viewing video tweets within minutes.
Many of the brands and agencies that vSocial works with have been trying to figure out the right way to reconcile the popularity of Twitter with their social media and conversational marketing strategies. Twiddeo is both a great test bed to see what works in this vibrant medium and a shining example of the agility of vSocial's Social Media Platform since the Twiddeo service was able to be rolled out in a little over a week thanks to the rapid deployment nature of vSocial's platform.
Instead of telling people what you are doing, show them. With Twiddeo.
