Guerrilla Marketing, Facebook and the Highjacking of ‘Official’ Class of 2013 Groups

Fascinating post on the systematic, mass highjacking of incoming Class of 2013 Facebook Groups by an online marketing company posing (repeatedly) as the ‘official’ Facebook Group for XYZ University Class of 2013.

Raises some very interesting questions about what is official in social media realms; the role of transparency (versus obfuscation) in the equation; how smart people can and are gaming the system; and whether the genie is out of the bottle (so get over it) OR whether social networks like Facebook have a more productive role to play in setting clear boundary spaces for their user base.

Read the full post HERE, and make sure to skim the comments.