I wrote a post on Friday for O'Reilly Radar on my thesis that the Apple's Media Tablet is targeted at the bag carrying consumer (think: purses, backpacks and briefcases). (Check out: 'It's in the Bag! The Apple Tablet Computing Device.')
It garnered decent readership engagement on Friday/Saturday, and I was able to track 1,300 or so clicks via Bit.ly, 10 or so re-tweets via Tweetmeme and another 15+ comments between Friday night and Saturday.
Then, I wake up Sunday morning to see that ANOTHER 1,500+ clicks have occurred, plus another 50 or so re-tweets.
What happened?
Then, it dawned on me; an unprompted (but appreciated) tweet on the post from Tim O'Reilly of O'Reilly Media.
Before the dust had settled, 5,850 clicks and 100 re-tweets verified, directly resulting from Tim's tweet.
How's that for social leverage?
Related Posts:
- Anatomy of a Post: Breadcrumbs, Tweets and Call Home Functions
- How Social Media Works: It's About Breadcrumbs and Conversations
- Thought Streams: From the Analog to the Digital World and Back
