I had decided to update the branding at one of my companies, and that meant re-thinking my logo.
The creative exercise started with a logo design contest posting at 99designs, an online marketplace for crowdsourced graphic design.
When it was all done, I had been enveloped by an epic wave of 200 designs from 38 different designers.
It was a flash mob, a virtual meetup constructed for the express purpose of creating a new logo. The system itself was relatively lean, providing just enough “framing” to facilitate rapid iteration, where lots of derivative ideas could be presented, shaped and then re-shaped again.
The bottom line is that based on the primary goal of designing a new logo, I can say without hesitation that the model works.
Read the full post HERE.
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