I am sure that this will seem obvious in retrospect, but EVERY marketplace should be able to cultivate a value add cryptocurrency strategy.
Think, for example, of how many levels Amazon could one day build micro strategy "tiers" around.
The easy ones that come to mind are:
- Amazon Prime
- Sell on Amazon
- Amazon Web Services
- Amazon Devices (Kindle, Fire, Alexa)
- Private Label (Amazon Basics)
Amazon Coins could be doled out according to Levels of Engagement, Loyalty, Promotion or Revenue Generation.
For Amazon, it's an opportunity to be a Market Maker in MONEY, providing Exchange services at varying rates for: A) Cash; B) Amazon Goods and Services; and C) Digital Goods.
To be clear, Amazon is just one fleshed out example.
All marketplace builders should bake crypto into their strategies from the get go.
Do you agree, or have a different perspective?
