Phil Lapsley: Exploding the Phone: The Untold Story of the Teenagers and Outlaws who Hacked Ma Bell
Rachel Maddow: Drift: The Unmooring of American Military Power
Daniel H. Pink: A Whole New Mind: Why Right-Brainers Will Rule the Future
Susan Cain: Quiet: The Power of Introverts in a World That Can't Stop Talking
Patricia S. Churchland: Braintrust: What Neuroscience Tells Us about Morality
Daniel Imhoff: Food Fight: The Citizen's Guide to the Next Food and Farm Bill
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Click-to-Pay is a game changer, as every Starbucks App user knows.
But, so much of it comes down to logistics in terms of making the experience friction free and "delightful" for consumers.
This is an area where the Apple end to end approach, realized here in Apple Pay, pays BIG dividends as in ~95% of the time It Just Works.
Try buying flowers online, and pay with Apple Pay. It's slick.
Read about it Apple Pay's expansion HERE.
It feels inevitable that Apple will come out with a "Smart Glasses" offering which combines Hardware, Software, Services, Apps & Continuity across Apple Devices & Accessories.
Given the anticipated evolution of this space from AR-centric apps, to hybrid VR overlays of Physical Space to full-on Immersive VR, it feels like a bullseye for a business model where you pay a monthly fee to Apple, and the hardware upgrade are bundled in -- Hardware as a Service.
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