Successful Platform Strategy is akin to a never-ending Political Campaign, where the platform provider is fighting to win the hearts and minds of the platform consumer and the key platform adoption influencers, such as integration partners, sales channels, analysts and media.
One user, one vote, every day moving forward or backwards in terms of opinions, outlook, engagement and leverage.
This is why most platform strategies fail...so much has to go right and so much has to be synchronized for the platform to succeed and continue to succeed over time.