When our team confuses functionality with specific tangible outcomes that our clients actually understand how it benefits them, I say, "You know, it's for kids."
Internally, this has become known as a reference to the Hula Hoop scene in Coen Brothers movie 'Hudsucker Proxy,' which illustrates what happens when product-market fit is not clear...and what happens, when it SUDDENLY is.
This scene is SO well done. Give it a look.
